<?php
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add_filter('jvb_schema', function($schema) {
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return array_merge($schema, [
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'organization' => [
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'type' => 'LocalBusiness',
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'name' => 'Legacy Tattoo Removal',
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'url' => get_home_url(),
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'description' => 'The laser techs who love tattoos: Edmonton\'s removal experts working with tattoo artists.',
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'slogan' => 'See the Difference.',
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'logo' => get_theme_mod('custom_logo'),
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'foundingDate' => '2023-10-03',
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'founders' => [
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['name' => 'Madi Rawson', 'url' => 'https://tattysoap.ca'],
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['name' => 'Heidi Freschauf'],
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['name' => 'Jake Vanderwerf', 'url' => 'https://jakevan.ca'],
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],
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'sameAs' => [
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['url' => 'https://www.instagram.com/LegacyTattooRemoval'],
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[ 'url' => 'https://www.facebook.com/LegacyTattooRemoval'],
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[ 'url' => 'https://www.tiktok.com/@legacytattooremoval'],
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[ 'url' => 'https://bsky.app/profile/legacytattooremoval.ca']
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],
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// Contact
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'telephone' => '+1-825-925-7398',
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'email' => 'info@legacytattooremoval.ca',
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// Address - note the key names
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'address' => [
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'street' => '6551 111 St NW', // was 'street_address'
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'city' => 'Edmonton', // was 'locality'
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'province' => 'AB', // was 'region'
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'postal_code' => 'T6H 4R5',
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'country' => 'CA',
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],
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// Geo - note the key names
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'geo' => [
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'lat' => '53.5035125', // was 'latitude'
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'lng' => '-113.5188023', // was 'longitude'
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],
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// Business details
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'priceRange' => '$$',
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'paymentAccepted' => ['Cash', 'Credit Card', 'Debit Card', 'E-Transfer'],
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'currenciesAccepted' => ['CAD'],
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'areaServed' => [
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['name' => 'Edmonton'],
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['name' => 'St. Albert'],
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['name' => 'Sherwood Park'],
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['name' => 'Leduc'],
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['name' => 'Spruce Grove'],
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['name' => 'Calgary'],
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['name' => 'Red Deer'],
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['name' => 'Strathcona County'],
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['name' => 'Grande Prairie'],
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['name' => 'Lloydminster'],
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['name' => 'Fort Saskatchewan'],
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['name' => 'Camrose'],
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['name' => 'Stoney Plain'],
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['name' => 'Cold Lake'],
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['name' => 'Drayton Valley'],
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['name' => 'Ponoka'],
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['name' => 'Vegreville'],
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['name' => 'Fort McMurry'],
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['name' => 'Lethbridge'],
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['name' => 'Airdrie'],
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['name' => 'Medicine Hat'],
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['name' => 'Cochrane'],
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['name' => 'Okotoks'],
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],
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// Hours - note the key names
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'openingHours' => [
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'wednesday' => ['opens' => '10:00', 'closes' => '18:00'],
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'thursday' => ['opens' => '10:00', 'closes' => '18:00'],
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'friday' => ['opens' => '10:00', 'closes' => '18:00'],
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'saturday' => ['opens' => '10:00', 'closes' => '18:00'],
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'sunday' => ['opens' => '10:00', 'closes' => '18:00'],
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],
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// Services as offer catalog
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'hasOfferCatalog' => [
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'source' => 'manual',
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'manual_items' => [
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[
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'type' => 'Service',
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'name' => 'Tattoo Fading for Cover Up Tattoos',
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'description' => 'Precise laser fading to prepare your skin for a new tattoo. We work directly with your tattoo artist to target exactly what\'s in the way.',
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'price' => '$150-$400/treatment'
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],
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[
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'type' => 'Service',
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'name' => 'Complete Tattoo Removal',
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'description' => 'Full removal of unwanted tattoos using PicoWay laser technology. Safe for all skin types with minimal scarring.',
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'price' => '$150-$400/treatment'
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],
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[
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'type' => 'Service',
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'name' => 'Permanent Makeup Removal',
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'description' => 'Specialized removal of cosmetic ink including microbladed brows, freckles, and scalp micropigmentation (SMP).',
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'price' => '$200'
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],
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[
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'type' => 'Service',
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'name' => 'Scalp Micro Pigmentation Removal',
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'description' => 'Specialized removal of scalp micro pigmentation (SMP).',
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'price' => '$200 - $400/treatment'
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],
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[
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'type' => 'Service',
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'name' => 'Pro Bono Removal Services',
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'description' => 'Free and sliding-scale tattoo removal for gang-related, hate symbols, domestic violence, and human trafficking tattoos.',
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],
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]
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],
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// Rating - note the structure
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'aggregateRating' => [
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'value' => 5,
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'count' => 103,
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'best' => 5,
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'worst' => 1,
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],
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],
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// Website settings (optional overrides)
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'website' => [
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'name' => 'Legacy Tattoo Removal',
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'description' => 'The laser techs who love tattoos: Edmonton\'s removal experts working with tattoo artists.',
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'inLanguage' => 'en-CA',
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'potentialAction' => [
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[
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'type' => 'scheduleAction',
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'name' => 'Book a Free Consultation',
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'target' => '/book-consult/',
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'description' => 'Schedule your free consultation today',
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],
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[
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'type' => 'communicateAction',
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'name' => 'Get an Estimate',
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'target' => '/get-an-estimate/',
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'description' => 'Get a rough estimate before you book.',
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],
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[
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'type' => 'communicateAction',
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'name' => 'Contact Us',
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'target' => '/contact/',
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'description' => 'Get in touch with our team',
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],
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],
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],
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]);
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});
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